Mirrors Don’t Lie: Cosmetic Surgery in Demand

Who doesn’t want to look perfect? And if you don’t have it naturally, take the help of your doctor. Going under the knife was once considered a taboo. There was always a hush-hush talk about it. But things have changed and so has the mindset, people are now more comfortable in accepting their flaws and making the necessary correction. Cosmetic surgery is a voluntary medical procedure that is performed on usual body parts with the sole purpose of correction or removing any signs of aging. Cosmetic or aesthetic surgery is a slight alteration of a body part which one is unhappy about. It doesn’t necessarily involve plastic surgery as it could also be done through laser or non surgical. Some popular kinds of cosmetic surgery include Blepharoplasty, rhinoplasty, and rhytidoplasty.

Cosmetic surgery is one of the few types of medical care for which patients are ready to spend whatever amount from their pockets. The exorbitant fees for the surgery are willingly paid by the patients. And the country that tops the highest use of this surgery is America. The U.S. market for cosmetic surgery, facial aesthetics and medical laser devices were valued over $3 billion in 2012, an increase of almost 10% from the previous year. This segment of medical care was unaffected during an economic slowdown. A market research survey estimated that, the US cosmetic surgery market will hit a value of US$17.57 billion by 2015.

From Ugly Duckling to Beauty Queen:

The desire to look good gives minimum contribution for the growth of cosmetic industry. There are other factors that are driving and continuing to fuel the growth of the market.

• The growth in the market is driven by the social acceptance of the surgeries. Earlier it was the celebrities who would get it done. But now even teenagers and men have joined the bandwagon.
• The growth of the augmentation and reconstructive implant market.
• Mainstream media influence is also responsible for accelerating the growth. It has changed the perception of appearance and beauty on other factors like aging population and obesity.
• Availability of new products and procedures.
• The high degree of competition at workplace.
• Innovations of injectable fillers which recover quickly and are easy on the pocket.
• Direct marketing and advertising campaigns causing awareness amongst people.

The cosmetic surgery is ‘The In thing’ right now. From teenagers, men and celebrities everyone’s lining the doctor’s clinic for image correction and beautification. 

Refrigeration Appliance Industry to Freeze the CAGR at 11% by 2018

The correct use of a refrigeration appliance is most wisely done by the food service industry or hotels or restaurants. Restaurant owners purchase things in bulk so efficient refrigeration is required by them in order to store the food items and ingredients safely at a favorable temperature. Commercial refrigerating appliances are necessary for the food industry as without them it will be impossible to store the food items in large quantities. There are different types of designs and models available for the refrigerating appliances in the market, and it becomes quite confusing for the consumer to choose amongst them.

The need for a commercial refrigerator depends upon the size of the business, its functionality, space limitation, storage requirements, increasing international food trade, growth in horticulture, cropping up of fast food chains and supermarket and the budget of the company. According to a global market report, the refrigeration sector used for transportation is predicted to achieve a  revenue of 10.2 billion dollars  by the year 2018 with attaining a compound annual growth (CAGR) of 11.1 percent. Presently, the food service segment contributes the highest revenue of 9.3 billion dollars which will attain a figure of 16.1 billion dollars by the year 2018. Approximately a CAGR of about 9.8 percent will be recorded by the year 2018 in the beverage, food and distribution market which needs refrigeration appliances. Universally the refrigeration equipment market is estimated to reach 40.6 billion dollars by the year 2018 with a CAGR of 8.2 percent.

Glamorous Kitchenware Industry to Soar

An Indian woman is very much possessive about her kitchen and most of the time spent by her is in the kitchen preparing all sorts of tasty dishes. Kitchenware refers to all appliances, bakeware, utensils, cutlery, cookware, dishes and so on which are used in the kitchen. In India, kitchenware market is entirely motivated by its functional requirements and there is an  enormous scope for market development. Health conscious people are very pleased to have products like non-stick cookware and anodised cookware which seals the base metal from getting into the food and uses a very negligent amount of oil for cooking. For eating purposes also these mindful healthy people opt for cutlery made up of glass, ceramic etc.

A market survey report shows that the cookware market for aluminium and non-stick utensils increased by 60 percent in the United Kingdom but in India it is likely to grow steadily. Kitchenware industry in India grows annually at a rate of 40%. A kitchen hood has become popular and is required while cooking food to avoid smoke and the pungent fragrance of the spices. The revenues generated by the kitchen hood market in India  goes up to a compound annual growth rate (CAGR) of 9.9 percent achieving an amount of US dollar 183.3 million by the year 2017. Over the last few years, Indian pressure cooker market is proposed to be between Rs 1300 to Rs 1400 crore and the CAGR shows a 10% hike.

In the coming years kitchenware market will show remarkable growth because of the increase in the standards of living which changes the way of looking at our kitchens, keeping an eye on the ecological concern, attractive models yet useful kitchenwares. Modular kitchens attaches a feel of glamour to your kitchen interiors.

Detergent Market Shows a Growing Trend of 8-10% per Year

Detergents are chemicals used in diluted form which have cleansing nature. There are different categories of detergents such as housing detergents used for household cleaning (washing clothes, toilet soap etc.), industrial detergents formulated for industries, synthetic detergents (bars, powder and liquids) and biological reagent for sanitization of proteins found in living cells.

The utilization of detergents in India is on the higher side with 2.7 kilos per annum as compared to the countries like Thailand, Indonesia and China it is approx 2 kilos per annum. It is predicted that, the Indian detergent market will expand in terms of volume by 7 to 9 percent. The growth in the textile industry and the consumer awareness increased the usage of detergent and soaps with a record of 8 to 10 percent per year. The synthetic detergent market is divided into three sectors; premium like surf and Ariel; mid price like Rin and Wheel; and popular segments like Nirma which reports for about 15 percent, 40 percent and 45 percent respectively of the total industry. The concept of low cost detergents was created by Nirma.

The introduction of improved products like Comfort fabric conditioner, Rin liquid blues etc. in the laundry market is following the market trend for creating a new post wash section. Liquid detergent wheels over 20 percent in the South East Asia, making the market extremely dynamic by replacing the existing one. Household and industrial detergents show a fast growth in Asia Pacific over the United States and Middle East because of the rise in the demand and expanding markets.

Fragrance Market to Spread its Aroma

Now-a-days it has become a trend to use more fragrances and perfumes. Its demand is persistently increasing because of the changing lifestyles of the consumers laying emphasis on the luxury and status as well as the physical condition of the environment.

There has been a rapid expansion in the concerned market as more demands are driven by youth consumers for exotic, floral and celebrity fragrances. Even though perfumes for females acquire a major market sector with maximum sales till now, but the craze for male perfumes has shown a growth in the market as they desire to look and smell good. Men’s fragrance industry outlook is proposed to enlarge the compound annual growth rate (CAGR) of 2.5 percent by the year 2015. A global industry analysis report states that the perfume and fragrance industry is projected to surpass an amount of 36 billion dollars by the year 2017.

Primarily when the concept of fragrance and perfumes came into existence it was extracted from plants and animal sources. In ancient times, fragrances participated in religious performances and were considered to have healing powers. Greeks thought perfumes can be used as a link to the Gods. For the Egyptians, it was a sign of status and was a part of funeral rites. The Romans used perfumes for seduction. There had been an increased use of environmental perfumes like sandalwood, jasmine, lavender, rose, musk etc. for personal and home care.

The pie graph shows the percentage of sales of perfumes in different countries.

Globally, Europe is considered to be the chief market for perfumes and fragrances thus helping the companies to manufacture desirable brands demanded by the customers. The fragrance market outlook in India will develop a CAGR of 40 percent worth Rs 10000 by 2015 and currently it is hovering at Rs 1500 crore. Fragrances help in changing the moods with reducing the level of stress and provide calmness. Major perfume brands include Armani, Hugo Boss, Park Avenue, Wildstone, Yardely, Azzaro, Burberry, Axe etc.

Social Media - A Breakthrough Communication

Listening to the word social media the first thing which creeps into the mind is that, it is  the medium which helps in communication, by producing, sharing and trading of thoughts and information with the outer world; it correlates both an individual and the public by commencing interaction between them. This dissemination of thoughts is done with the help of cell phones and internet based technologies. Social media marketing helps in drawing one’s concentration and persuades them to share it via their social networks like twitter, Facebook, Linkedin, google+ etc.

A market research report says that the number of people, globally using social networking sites is expected to boost from 1.8 billion in 2013 to 2.5 billion by 2017.

Social media is different from the traditional media in many ways pertaining to its usability, durability, immediate delivery of the content and reach to the maximum audience. A country report on India states that, there are 64,000,000 people using Facebook in which 74.8 percent are males and 25.2 percent are females. The bar graph shows the percentage users of Facebook in different age groups.

Social media marketing is a two way communication which permits a quick overview of a product and the attitude of a consumer related with it. It helps us to understand what exactly the need of a consumer is rather than imposing our opinions on them. Social media marketing assists in compiling reports of different sectors at a very minor cost within a stipulated time frame. According to the changing trends marketers are focusing on many innovative techniques of marketing via social media networks.  The principal aim of social media network is to elevate a healthy correlation among the clientele, by responding to their queries at a faster pace.

Hence, the social media has penetrated so deeply in today’s society that we cannot even imagine a single day without it.

Dynamic Growth of Bath And Shower Market Globally

The developing countries are experiencing a dynamic growth in the bath and shower market due to the importance of personal hygiene and healthcare. Bathing refers to, immersing in fluid and then cleansing the body but shower refers to the spray of water under which a person bathes and may be the concept of a shower came into existence by seeing the drizzling rain in which people enjoyed. The awareness amongst the people regarding personal hygiene and promoting cleanliness to avoid diseases, infection and odour; and the increase in the standard of living has put emphasis on the purchase of  products related to bath and shower. Asia comes after Latin America which is one of the leading buyers of these products.

A market research report states that shower products added 67.4% to the global market value. The CAGR (compound annual growth rate ) of the Canadian bath and shower market showed a growth of 1 percent which is estimated to go up to 939 million Canadian dollars by the year 2016. The major distribution channels like supermarkets, hypermarkets etc. for these products occupies around 59.1 percent of the market value. The product line in the category of bath & shower includes liquid body wash, soaps, scrubs, shower gels, brushes etc. Now-a-days the main objective of consumers is to buy  nature based products as it is gentle on the skin and does not have any kind of harmful side effects rather than the chemical based products.

Despite the current scenario of the economic slowdown, many new companies have cropped up in the bath and shower industry. The growth prospects in the industry elevated with improvements and innovation in the product, new developments in packaging, high living standards of people and their expectations, circulation and its pricing issues. Major market players of this sector are Procter & Gamble, Unilever, Ivory, Dove, Ponds, Colgate-Palmolive  etc.

Paris - A Multi Cultural Destination

Paris is synonymous with romance, art, food and fashion. Often dubbed as the city of love, lights and the fashion capital of the world. Paris has lots to offer to everyone. A market research reports states that the tourism industry is increasing every year, Paris welcomed over 15.6 million visitors in 2012. And it’s not only tourists, 40% of the accounted total visitors in 2012 were business travelers.

Travel briefs of the city

Paris is an intriguing place for people. From its art, culture, fashion, food and business opportunity it makes an irresistible destination. Most of the street has little hidden alley which makes it mysterious as one turn to the alley and you’re lost in the beautiful city.

For art and architecture lovers there’s 

The Louvre- the most coveted art  gallery which houses the famous painting of Mona Lisa, art lovers can bask in the work of Caravaggio, Rembrandt, Leonardo DA Vinci and countless other artists.

The Eiffel Tower –The tower screams elegance and contemporary Paris it was built in 1889 by Gustave Eiffel and since then has attracted 220 million every year. And who could leave the city without visiting the beautiful.

Norte Dame Cathedral- Termed as the most outstanding and stunning cathedrals of Europe, The impressive towers, stained glass, spire, and statuary guaranteed to take the breath away for sure.

A traveler is often in search for good exotic food which spells the culture of the city and Parisian doesn’t fail to impress you with its culinary skills. Few must try for first timers

Macaroon: These cute and colorful desserts are hard to miss. Found in most of the bakeries , they are a light confectionery made from egg whites almonds, sugar and food coloring, then served in a rainbow of flavors and the  packaging makes it very apt for gifting.

Fromage: Try chariot the fromage and other array of cheese if you’re a cheese person.
Crepes: Common savoury fillings for crêpes, generally cheese, mushrooms and eggs, ham, and a range of meat products.

Paris is undoubtedly known for its excellent taste in fashion. It screams chic, classy and high end.  Chanel, Givenchy, Louis Vuitton, Jean-Paul Gaultier, Lanvin,  Hermès,  Yves Saint Laurent Paris is the shrine for fashion lovers. This city is full of elegance, history, architectural marvelous and high couture. An evening in Paris is all what is required to fall in love with this place. And this travel to Paris will always be memorable.